Communications for Development
Middle East Highlights
Digital Marketing during Crisis
United Nations - Lebanon
September - December 2024 Conflict
Context & Strategy:
When the September 2024 Israeli aggression in Lebanon, operations and communications were put on hold nationwide. In response, I led the development and execution of a sensitive, ethical, and fully organic digital marketing and communications strategy that maintained UN-Habitat Lebanon’s visibility and credibility — ensuring the agency remained present, empathetic, and relevant during the crisis.
Key Actions:
Drafted and released the first UN agency statement condemning the escalations in Lebanon on social media
Designed and implemented a multi-platform campaign highlighting UN-Habitat’s continued on-ground support to civil defense units, fire brigades, local authorities, and damage mapping initiatives.
Curated a special edition of UN-Habitat Lebanon’s newsletter dedicated to the agency’s urban recovery and emergency response work.
Building Destruction and Debris Quantities Assessment - UN-Habitat
At UN-Habitat Lebanon, I led the development of the communications plan and content for a series of assessments examining the impact of Israeli airstrikes on Lebanon’s built environment. My responsibilities included conceptualizing and producing user-friendly, visually engaging content to effectively communicate complex data to the public. This involved designing and overseeing the production of an informative motion graphics video, infographics, and a dedicated webpage to ensure accessible and impactful storytelling.
Rebuilding Hope: Lebanon’s Journey toward Sustainable Recovery through Debris Management
The United Nations Debris Task Force was launched in the aftermath of the conflict, and is composed of ten UN entities working collaboratively to ensure that debris removal is environmentally responsible while ensuring that affected populations actively participate in the recovery process.
To promote the work of the Debris Task Force, I worked closely with the Resident Coordinator’s Office to develop a communications plan that included a Web story, a Human Interest Story (video), and social media posts. Particularly, I conceptualized, filmed, and edited the video and social media visuals for United Nations Lebanon channels
Digital Communications for
Awareness & Empowerment
MENA Youth Awareness - Film Competition
Mentor Foundation - Jordan, Kuwait
Mentor’s Youth Empowerment Film Competition is A regional initiative launched in 2017 aimed at motivating young talents to produce creative films revolving around imminent social, humanitarian, and environemental topics.
Key Actions:
Developed and coordinated the communications and marketing strategy, including most communication outputs, with various local partners across the MENA region
Represented the organisation on different media platforms in Lebanon and Egypt (MTV LB interview >)
Designed and managed an organic online voting campaign on Facebook and Instagram, driving exceptional audience participation (12K+ comments) and engagement across social media platforms.
Executed a multi-channel content strategy connecting:
Facebook and Instagram (promotional teasers, audience calls-to-action),
Mentor Arabia’s website (hosting and embedding shortlisted short films), and
YouTube (as the primary video hub for film uploads and views).
Created and curated content that guided users seamlessly between platforms — boosting organic traffic, cross-platform engagement, and visibility for emerging youth filmmakers.
Co-organized two major regional award ceremonies — Amman, Jordan (2018) and Kuwait City (2019) — overseeing branding, event flow, speeches, and marketing outreach.
Fundraising Gala Dinner and Queen Silvia’s Lebanon visit
Mentor Foundation - Lebanon
In celebration of Mentor Foundation’s 25th anniversary, Mentor Arabia hosted its Fundraising Gala Dinner in October 2019, in Beirut with the presence of HM Queen Silvia of Sweden -President of Mentor Intentional, among 500 public, social, art, media, and international figures.
I was in charge of coordinating the development and implementation of the digital marketing and communication strategy leading to the event. The strategy included a 4-months long media campaign on youth empowerment, presence on different local media platforms and prime-time shows., as well as offline media and billboards across Beirut. I was the main focal point between the organisation and the advertising agency producing the content, ensuring constant alignment with the organisation’s values. I also liaised with different governmental and nongovernmental stakeholders involved in the initiative.
Nafas Jdeed Talk Show
Democracy Reporting International - Lebanon
The talk show aimed to be an alternative programme launched by DRI Lebanon on social media to target youths and marginalised people and invite influential experts who are outspoken to comment on different topics covering politics and democracy in Lebanon.
During my time at DRI, I supporting the ideation and development of the talk show. I contributed to the development of the idea and its alignment to the organisation’s mission and values. I also coordinated the conceptualisation and visualisation with the production enterprise procured for the show.
Youth Peer Mentorship
UNICEF & Mentor Foundation - Lebanon, Jordan, Palestine
“Youth Peer Mentors” is a program developed by Mentor Arabia in collaboration with UNICEF based on the “peer to peer” module to implement various personal development and career mentoring activities.
My role was to coordinate the communication plan of the program and support its implementation in Lebanon, and support its adoption for Jordan and Palestine. During the Lebanon implementation phase, I developed the year-long communication strategy and content with the communications team at UNICEF Lebanon, and ensured sufficient documentation and reporting was taking place throughout the different regions and refugee camps where the program was ongoing. I also developed and delivered training sessions within the program on effective digital communication skills.
Youth Resilience in Local Governance
Democracy Reporting International - Lebanon
DRI’s Local Governance for Youth program empowered groups of young people willing to engage in their local communities to enhance social and political local governance in Lebanon. Tannourine was among the regions where the program was implemented through a series of workshops and trainings to support empower the local youth council.
My role was to coordinate the communication strategy of the program and support its implementation through developing communication plans and multimedia content documenting the program and promoting its outcomes. I also supported the program coordinator with the development of the training content, and supporting the monitoring and evaluation process during and after the program’s closure.
Career Experience Program
Mentor Foundation & RiseUp Summit - Egypt
“Career Experience” Program bridges the gap between education and professional life. It helps youth gain early career exposure and develop essential soft skills for a successful future.
During the program’s development and implementation phase I was the focal communication point between the organisation and the Egyptian partners. I was in charge of securing the presence of inspiring figures as guests in the career inspiration workshops, such as Farouk El Baz, NASA’s Apollo program veteran. I was also coordinating the communication plan for the program, including promoting and documenting every offline and online session.
Publication & Reporting Communications
Annual Reviews
Mentor Arabia - Middle East
Role: Conceptualisation, Copyrighting, Data Collection, Drafting, Visualisation, Report Outcomes Communication Plan
Here is a video I developed and produced summarising 2018’s organisational outputs, and below are the organisation’s annual reports from 2017 and 2020 in Arabic and English
Governance and Social Publications
DRI - Lebanon
Role: English and Arabic Proofreading, Visualisation and Layout Mapping, Design of the Cover and Graphics, Digital Output Communication, Output Positioning within overall Communications Plan
Awareness Campaigns
Political Awareness Campaign - DRI
My role: Storytelling, Post-production, Graphics Design and Motion Graphics
Lebanon
Prevention Campaigns - Mentor
My role: Conceptualisation, Storytelling, Production Assistant
Lebanon - Middle East
Empowerment Campaign - Mentor
My role: Conceptualisation, Storytelling, Post-production, Graphics Design and Motion Graphics
Global
Political Campaign - MMFiDawla
My role: Storytelling, Post-production, Graphics Design and Motion Graphics
Lebanon
Mental Health Campaign - Asharq
My role: Post-production, Graphics Design and Motion Graphics